Blog Archives : Page 3 of 4 : Digilancer

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In Marketing & Branding

How to create an engaging newsletter: Easy steps to get started

There’s no place like the email inbox. Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer.

Data from 2019 shows that you can expect an...

In Marketing & Branding

Content curation for nonprofits: benefits, ideas, and steps you can take today

If your job is to grow the reach and impact of your nonprofit, chances are you’re already stretched quite thin.

From traditional marketing to social media, and from organizing events to handling emails and press communication, you simply don’t have the time to create original content...

In Marketing & Branding

“It might not be for you”

If you walk into a noisy bar and ask why they don’t have Chopin on the jukebox, they’re unlikely to accommodate you. The same is true if you go to a BBQ joint and insist on sushi. Most of the brands we truly care about...

In Marketing & Branding

Are we part of us?

Liberty is a state of mind. It can be seen as a chance for freedom, or a promise made but not kept. We can choose to be part of something or choose to be apart. Liberty is the offer and promise and requirement of responsibility....

In Marketing & Branding

Wasting second place

100 people apply for a job. 99 are sent home. What if the winner hadn’t applied? You might have been thrilled with the person who almost got the job. 17,000 people apply to a famous college. Only 10% get in. But at least a third...

In Marketing & Branding

Stolen ideas

Is there a difference between someone stealing a potato from your farm and someone stealing your idea? Well, if everyone in town comes and takes a potato, your farm is bust. But if everyone in town comes and takes your idea, you’re more known, trusted...

In Marketing & Branding