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If you’re planning a content marketing or content curation strategy, you’ll likely need some kind of content collaboration strategy in place as well. Content collaboration is all about writing, editing, organizing, distributing, and managing various pieces of content within your organization. Multiple people within your team (and possibly on other teams) will be working together to achieve the same content goals, whether that’s writing various new pieces of content, updating old ones, or accessing archived...

Knowing how to improve your communications through content curation and employee newsletters is essential if you want to have a successful business. Setting up an employee advocacy program that adds value to your employees can have an important effect. Such an effect that you can reach your goals easier and faster through your employees.

The post How to Curate Content & Newsletters for Your Employee Advocates appeared first on Scoop.it Blog.

Numbers are everything!
Whether you are just building a brand or you've been in the game for some time, you can tell a lot about a brand by their numbers.
Your followers count on social media platforms says a lot about your brand.

The post How to Get More Social Media Followers (Without Creating Your Own Content) appeared first on Scoop.it Blog.

As the e-learning industry grows, students are becoming more discerning, and expectations are higher than they’ve ever been. This has created a need for higher quality content that reaches, engages, and educates students in highly effective ways - putting pressure on content creators to up their game.

The post 4 Content Creation and Curation Tips for E-Learning Course Creators appeared first on Scoop.it Blog.

Imagine you have grand plans to open your own coffee company. But how are you going to deal with the sea of fierce competitors such as Starbucks and chains like McDonald’s that have been selling coffee for years and have millions of loyal customers?

The post How to Build Brand Online for Your Business appeared first on Scoop.it Blog.

Curating on mobile: the key to content curation consistency

One of the biggest challenges of content curation is staying consistent with it.

Content curation will support your long-term marketing and business goals, but only if you’re able to commit to it in the long run. If you curate every couple of weeks or months instead of multiple times a week, you just won’t see the results you want.

This applies to everything in your business, from internal communications and...

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board.

But curated content is only useful if you can navigate your way through it.

Think about it. Would a talented fashion stylist do their job well if they couldn’t find the piece of clothing they needed in a wardrobe? Would a skilled accountant be efficient if they spent most...

Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. 95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. So, if your content appears on the second page, most people won't even see it and even if you secure a first-page position, it won't directly guarantee conversions. This is...

Industry trends on your website: the why, what, and how

It’s no secret: we love content curation around here.

We encourage content teams, PR folks, educational organizations, non-profits, companies that want to build employee advocacy, and many others to trust the process of curating high-quality content.

From curated social posts and newsletters to fully fledged content hubs, you can support almost any marketing goal with content curation. Another excellent way to reap all the content curation benefits is...

Ever since the launch of Scoop.it, almost 10 years ago, more and more content is published online, a multitude of formats and means of distribution have seen the day, others have disappeared. Phenomenons like the rise of fake news have changed the way we stay informed. The curation of pertinent and quality content, complemented by an expert insight has never been so important.

Another thing is sure, the share of smartphones for everyday online use is...

How to create an engaging newsletter: Easy steps to get started

There’s no place like the email inbox. Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer.

Data from 2019 shows that you can expect an average return of $42 for every $1 you spend. That opportunity is too good to miss, and businesses of all sizes know it.

According to the report from Emarsys, 81% of...

If your job is to grow the reach and impact of your nonprofit, chances are you’re already stretched quite thin.

From traditional marketing to social media, and from organizing events to handling emails and press communication, you simply don’t have the time to create original content that’s relevant and timely.

Current crisis is showing us all just how important it is to adapt quickly when it comes to the content we use to communicate with those we...

Looking for creative ways to use Instagram Stories during a launch? Wish you did more with Stories? To explore how to use Instagram Stories during a launch, I interview Alex Beadon on the Social Media Marketing Podcast. Alex is an Instagram Stories expert who specializes in helping people...

Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy? In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn. Why Encourage Employees to Share Company Content on Your LinkedIn Page?...

Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok? In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign. How TikTok Influencer Campaigns Work While still in its infancy,...